Local SEO is the practice of optimizing a website to rank higher in local search results. These results appear when users search for products or services near them or in a specific geographical area. For example, a search for “best pizza near me” or “plumber in [City Name]” would return results based on the user’s location.
Key aspects of Local SEO include:
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Optimizing Google My Business (GMB) listings
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Acquiring local citations (mentions of the business on other local websites)
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Local keyword targeting (e.g., “coffee shop in Brooklyn”)
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Optimizing for location-based queries
When combined with AEO, Local SEO can ensure that your business not only ranks for location-specific queries but also appears in answer-based features like the Local Pack, Knowledge Panel, or People Also Ask sections.
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